How Lucky Generals rebuilt Virtual Insanity’s spinning room for Beefeater 0.0
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When Lucky Generals set out to reboot Virtual Insanity for Beefeater 0.0, cutting corners with CGI was never on the table. In an exclusive interview creative directors Joe Stamp and Tom Prendergast explain why the anniversary film had to be built the same way Jonathan Glazer built the original: nine practical rooms, no visual effects, […]
