How LA28 built an evolving Olympic identity
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
10/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Olympic branding has changed dramatically in the digital era. Ahead of the 2028 Games, the LA28 design team tell CR about creating a visual identity built to adapt across platforms, audiences and the city itself
