How Kayak’s obsession with consumer research shapes its campaigns
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Kayak Senior VP of Global Marketing Carolina Montenegro joins the Marketer's Brief podcast to discuss consumer research, interactivity and how to gently tease consumers.
