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How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rights

Adweek 07 October 2026 15h ago
How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rights
59
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
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