How Jay-Z Changed Rap With ‘Reasonable Doubt’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
If you went back in time to New York in the early '90s, not a soul would believe you if you told them Jay-Z would end up where he is today. Well, maybe one person would: Jay himself. Jay-Z's relatively delayed breakthrough made him something of a late bloomer, even in an era when stars weren't minted as quickly and early as they are now. It took him a while to figure out how to be himself on wax.
