How is CVS sneaking brands into its stores without brand approval?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Last month, Patrick Ta Beauty filed a lawsuit against CVS and Canadian distributor Akstrom for the "unauthorized" sale of its cosmetics in CVS’ newly-launched off-price section called ‘fresh beauty finds’. The lawsuit highlights the ongoing friction between beauty brands and product diversion onto the gray market during a time when off-price is becoming a dominant retail channel for beauty and wel
