How influencers fiercely strategize behind the scenes a Coachella
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Sam Mintesnot had checked off everything she possibly could have from a long list of to-dos in preparation for the Coachella music festival . She crafted the best outfits, got her hair and nails done, booked a one-way ticket to Los Angeles and flew out on Tuesday with a spreadsheet full of ideas for videos she could post related to the festival. The only problem was that just days before the Coach


