How Ikea Turned a Controller Thumbstick Into the Star of Its Xbox Gaming Range
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Xbox and Ikea collab alert! This unique nine-piece collection for gamers arrives this fall and has a slew of Easter eggs.
