How IKEA got closer to its shoppers with new small-format stores, Best Buy partnership
Culture Index
Score Breakdown
Relevance
10/25
Freshness
18/25
Authority
16/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Rob Olson, interim CEO of IKEA U.S., says the chain is focusing now on smaller-format stores so it can have a presence closer to more American shoppers.
