How Ikea delivered a ‘gamechanging’ job search
Culture Index
Score Breakdown
Relevance
16/25
Freshness
13/25
Authority
16/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Looking to re-energise its employer brand, Ikea joined forces with gaming site Roblox to deliver the UK’s “most applied-for job” ever. Source
