How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
