How Graza hopes to lap the competition with some help from NASCAR
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.
