How Freitag keeps its cool: A look inside the brand’s less-than-conventional approach to creative campaigns
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
10/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
The cult favourite Swiss brand is built on inventive ideas and a healthy dose of Dada-esque humour. To find out more about why its marketing has never missed, we talk to creative director, Thomas Wakeford, about what makes Freitag’s visual world as unique as its bags.
