How fragrance is winning on TikTok Shop
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Glossy checked in on Snif’s explosive sales day on TikTok Shop, thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole.


