How fandoms are different and why Havas is doubling down on them
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.
