How Dwayne Johnson Made a Skincare Brand Men Actually Buy
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
