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How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Marketing Dive / 27 August 2026 / 10h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

5/15

Depth

2/15

5-Axis Cultural Radar

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

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How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

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