How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
The last few years have seen Converse continue to underperform compared to the rest of Nike's portfolio. As Nike continues to evolve under the new leadership of CEO Elliott Hill, there has been rampant speculation about Converse's future, including a potential sale to Authentic Brands Group. But how did Converse get here?
