How Did a Fly-Fishing Label Win Over Both Supreme and Palace?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
The cult Japanese fishing apparel label SOUTH2 WEST8 beloved by Reebok, Supreme, Oakley, and Brain Dead has a new collaboration with Palace.
