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How Dick’s Sporting Goods’ agentic AI chatbot will power personalized marketing

Ad Age 30 April 2026 13h ago
How Dick’s Sporting Goods’ agentic AI chatbot will power personalized marketing
63
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' customer relations strategies.
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