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How companies rebuild trust

Quartz / 14 April 2026 / 6h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

1/15

Depth

4/15

5-Axis Cultural Radar

From a viral McDonald’s marketing stumble to historic corporate scandals, today’s backlash economy runs on authenticity, accountability, and trust