How CMOs can make the case for creative investment
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims. Global brand consultancy Interbrand analyzed data from 50 businesses that won the most Cannes Lions International Festival of Creativity awards from 2020 to 2025 […]
