How Chipotle’s rewards relaunch extends reach of its marketing flywheel
Culture Index
Score Breakdown
Relevance
15/25
Freshness
19/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.
