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How China’s liquor heartland traded old spirits for new energy

South China Morning Post 30 August 2026 13h ago
How China’s liquor heartland traded old spirits for new energy
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Wuliangye, China’s second-largest liquor producer, is a household name. But Yibin, the lower-tier city in Sichuan province home to the famous baijiu maker, has long flown under the radar. So when I received an invitation earlier this month for a media trip to Yibin, the first question that sprang to mind was: where exactly is it? Tucked away behind the hills of western China, we had to fly to Chen
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