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How Chili’s marketing works — and why Mexican QSRs are its next target

Marketing Dive 22 September 2026 11h ago
How Chili’s marketing works — and why Mexican QSRs are its next target
61
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s recent investor day.
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