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How ChatGPT ads are forcing brands to rethink GEO and paid strategy

Ad Age 01 July 2026 13h ago
How ChatGPT ads are forcing brands to rethink GEO and paid strategy
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.
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