How Center Parcs used addressable TV to challenge audience assumptions
Culture Index
Score Breakdown
Relevance
24/25
Freshness
24/25
Authority
16/20
Brand Signal
0/15
Depth
6/15
5-Axis Cultural Radar
As Sky Media launches research showing addressable TV campaigns deliver a 2.1x uplift in awareness compared with linear TV alone, Center Parcs shares how it used it to inspire a 15x return on investme
