How Carter’s is refreshing its brand to reach Gen Z, millennial parents
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
5-Axis Cultural Radar
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
