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How Books Became Fashion’s Favourite Flex

Business of Fashion 01 June 2026 2d ago
How Books Became Fashion’s Favourite Flex
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Relevance
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Freshness
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Authority
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Brand Signal
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Relevance Freshness Authority Brand Depth
Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?
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