How Batiste turned a viral TikTok into a campaign in 5 days
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
On March 16, creator Rebecca Pousma posted a TikTok with the headline "SLOMW needs a dry shampoo collab," referring to the Hulu show "The Secret Lives of Mormon Wives." By March 26, Batiste brought su
