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How Auralee Became the Japanese Brand of the Moment

Vogue 23 June 2026 2h ago
How Auralee Became the Japanese Brand of the Moment
61
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The ‘Made in Japan’ label has become a smash hit on the runway. But with factory closures and rising costs, what does the future hold?
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