How AT&T created the most iconic phone ever
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
For years, even decades, virtually everyone in the United States had the same phone. Nobody really thought about it, it didn't even matter what it was called - it was just The Phone. Well, The Phone was called the Western Electric 500, and when landline phones ruled the world, the Western Electric 500 ruled the […]

