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How Amsive’s audience-led approach drove a 40% rise in customer growth

Ad Age 09 July 2026 6h ago
How Amsive’s audience-led approach drove a 40% rise in customer growth
61
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Amsive commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining organizations that adopted an audience-led marketing model across channels. The study found a 40% increase in annual customer growth driven by performance marketing and 134% ROI over three years.
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