How American Eagle is kicking off its deal with the new face of soccer
Culture Index
Score Breakdown
Relevance
14/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Chief marketer Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.
