How ALL CAPS Lost Its Voice
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
Tracing 160 years of typographic history, this essay argues that the overuse of ALL CAPS has weakened its authority, inspiring a shift toward more expressive, conversational typography exemplified by Jamie Clarke’s new typeface, Reel. The post How ALL CAPS Lost Its Voice appeared first on PRINT Magazine .
