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How AI made the end of the creative process the beginning

Ad Age 08 April 2026 5h ago
How AI made the end of the creative process the beginning
59
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
0/15
Depth
2/15
Relevance Freshness Authority Brand Depth
In the AI era, approval marks the start of a new creative process, one where creatives need to become a kind of artisan again, despite using technology.
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