How Adidas created its marathon super shoe: From 'unreasonable ambition' to 'actual magic'
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
Sabastian Sawe and Tigst Assefa broke world records at the London Marathon wearing Adidas' Pro Evo 3s.
