How Adidas became cool again
Culture Index
Score Breakdown
Relevance
3/25
Freshness
8/25
Authority
25/20
Brand Signal
13/15
Depth
6/15
5-Axis Cultural Radar
Everyone remembers when Adidas dropped Kanye. Almost nobody noticed when they started winning without him, until suddenly they were everywhere again. After losing an estimated $1.7 billion in annual Yeezy revenue, Adidas leaned into its own heritage instead of chasing clout. On this episode of FC Explains , we dive into the comeback, from Oasis fans showing up to shows already dressed in the three
