How a ‘rough’ and ‘crude’ Chinese cartoon ox went from box office zero to hero
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
7/15
5-Axis Cultural Radar
A raw, handcrafted Chinese animation has become an unlikely box-office sensation despite being widely panned by critics and social media users. Niu Lai, or The Arrival of the Ox, has been criticised for its “rough” and “broken” style and a plot that many viewers found hard to follow. But the film has generated some of the loudest online discussion in recent days, despite the competition from two H

