How a popular burger drove Applebee’s to double down on cheese
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.
