How a Hong Kong app is a ‘vital lifeline’ for 76,000 patients navigating cancer care
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Hongkonger Susan Tam, 70, used to wake in the middle of the night, desperate for relief from an unbearable, relentless itch caused by her cancer medication. Tam, diagnosed with lung cancer a few months ago, tried applying regular moisturiser to soothe severe skin rashes, but in vain. She also used aqueous cream, a staple from her time working in a care home for the elderly, and even turned to hot
