House of Rare Wants to Upend the Tequila Market
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
“We have no constraints. We have no family tradition.” Miguel Ortiz has purposely positioned House of Rare as an exception in the tequila industry. Their HQ is based in Mexico City, and while they offer an exceptional blanco, they focus on barrel aging their spirits. And, as a young brand, they’re already in the midst […] The post House of Rare Wants to Upend the Tequila Market appeared first on I
