Hot Off Coachella Performance, Justin Bieber Brings the Cool Factor With ‘ChillPill” Portable Fan Collab
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Justin Bieber headlined Coachella for the first time last weekend, playing a set of new songs and nostalgic hits alike before thousands of fans in the 90-degree desert heat. But the “Yukon” singer is also helping fans cool off with a new collaboration with Shark ChillPill, the new portable 3-in-1 cooling device from the renowned […]
