Horror Movies Seemed Unusually Good in Q1 — What Went Wrong at the Box Office?
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Better genre movies came with shakier financial returns as the release calendar delivered surprises, disappointments, and a whole lot of confusion about which horror movies actually belong in theaters
