Hong Kong to relax ad rules for broadcasters to boost business edge, minister says
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
7/15
5-Axis Cultural Radar
Hong Kong authorities plan to relax restrictions on indirect advertising for broadcasters amid fierce competition from online and streaming media, the commerce minister has told the South China Morning Post. In a wide-ranging exclusive interview, Secretary for Commerce and Economic Development Algernon Yau Ying-wah said many broadcast operators had requested to review the Generic Codes of Practice
