Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Whether he is commuting to work or meeting clients, 31-year-old Hong Kong architect Bryan Hui always has a plush toy keychain of Chiikabu – a beetle-like creature from the popular Japanese anime Chiikawa – hanging from his black backpack. Beyond its cute appearance, Hui is drawn to Chiikabu’s backstory as a conflicted character who practises self-restraint out of loyalty to his friends. “I carry i
