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Hollywood is jumping into this mobile-friendly storytelling format, and it’s drawing in major stars

Fast Company 26 June 2026 6h ago
Hollywood is jumping into this mobile-friendly storytelling format, and it’s drawing in major stars
60
Relevance
16/25
Freshness
8/25
Authority
25/20
Brand Signal
7/15
Depth
4/15
Relevance Freshness Authority Brand Depth
While much of Hollywood was consumed by the streaming wars, Issa Rae was thousands of miles away studying a different mode of entertainment: microdramas . No stranger to creating a successful online series, the Emmy-nominated actor and producer became intrigued by China’s booming market for the short, mobile-first soap operas , seeing the format’s potential to build audiences and intellectual prop
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