Hollywood is jumping into this mobile-friendly storytelling format, and it’s drawing in major stars
Culture Index
Score Breakdown
Relevance
16/25
Freshness
8/25
Authority
25/20
Brand Signal
7/15
Depth
4/15
5-Axis Cultural Radar
While much of Hollywood was consumed by the streaming wars, Issa Rae was thousands of miles away studying a different mode of entertainment: microdramas . No stranger to creating a successful online series, the Emmy-nominated actor and producer became intrigued by China’s booming market for the short, mobile-first soap operas , seeing the format’s potential to build audiences and intellectual prop


