Hollister leans into nostalgia with new graduation campaign — and music video — featuring Gen-Z singer Gigi Perez
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Graduation and the nostalgia around senior year are the themes of Hollister's latest campaign, which stars 26-year-old singer-songwriter Gigi Perez. The anchor of the campaign is a music video, in whi
