Holland & Barrett puts body parts centre stage
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Holland & Barrett is launching Back Your Body, a new brand platform by Lucky Generals that urges people to pay attention to their health before something goes wrong. A launch film by Bradley & Pablo gives body parts their own vocal moment through Robin S.’s Show Me Love. The PR campaign (from The Academy) takes […]
