HOFF appoints new CEO targeting triple business growth over next five years
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Spanish sneaker brand HOFF, which opened its second UK store at 124 Long Acre in London’s Covent Garden in February, has appointed Nicolas De Ros Wallace as its new CEO, effective 1 May 2026.
